The Next Step in the Evolution of Leasing
Advanced Account Verification is poised to become a multifamily game-changer. Remember the days of rent check drop boxes? If a cold shiver just went down your spine, you’re not alone.
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Compliance Update: Legislation Related to Fee Transparency
Federal and State legislation is targeting deceptive fee practices across industries, the rental housing industry being one of those affected. This includes the White House proposal for a Renters Bill of Rights (discussed further below) and weighing in heavily on the discussion of Junk Fees with the FTC’s proposed rule on “Unfair and Deceptive Fees”.
At the state level these measures are taken even further with California being among the loudest and most active. Additional states include Minnesota SF 2909 (discussed in our Q3 Compliance & Legislation Update blog post), Virginia HB 967 and HB 1519, and pending legislation with Illinois HB 4629.
Below we discuss the active and pending state level legislation in California and Virginia, as well as the federal level legislation as it applies to housing and the important legislative actions taking
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How to Achieve Your ESG Goals and Increase Property NOI
It is perhaps natural for apartment owners and operators to fret when thinking about a potential future of stringent environmental regulations and reporting requirements. But the growing movement toward sustainable practices and away from fossil fuel consumption presents multifamily companies with opportunities to powerfully benefit their bottom lines.
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Apartmentalize 2023: Industry Gathers for an Up-Close Look at Modern Multifamily
The apartment industry did a collective exhale in mid-June, which was fitting. Apartmentalize, the industry’s largest conference—and the one most thoroughly planned for by operators and suppliers alike—had made another successful three-day run.
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Call Centers are Having a Moment
Does it feel like your phone is ringing more than usual? Like it’s getting harder to keep up with new calls, much less return every call awaiting a response? You’re not imagining things. In the last six months, Entrata has recorded a year-over-year increase of calls to properties of anywhere from 11% to a whopping 21%. It’s not just people looking for new homes, you’re also getting more resident calls.
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Entrata’s ResidentPortal 4.0
An accessible, resident portal was one of the technologies that put Entrata on the map. Providing an interface to residents to be able to pay rent, schedule maintenance requests, or just reach out to the leasing office any time of day or night was once a revolutionary offering in the multifamily space.
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What’s Next in Multifamily Marketing?
Musical artist Doja Cat was on TikTok, mildly grumbling that Taco Bell was requiring her to rap about food for an upcoming commercial. Her commiserating followers tracked the progress of her saga, making certain to see how the song came together.
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