Reports
Reports
Reports
2024 Report: The New American Dream
In the past, home ownership was considered a primary measure of whether or not someone has achieved the American dream, but that’s no longer the case. A January 2024 survey of over 2,000 US renters shows a growing number of people are making the decision to remain renters-by-choice, prioritizing flexibility and finding alternate ways to invest in themselves and their communities.
As free copy of this report outlines how priorities are shifting and what this new American dream means for both renters and property owners.