Calming Controlled Chaos with Entrata
The Problem | Maniacal Multitasking in the Leasing Office If multifamily apartment leasing had a middle name, it would be multitasking. So says Sarah Greenough, a leasing office veteran and now chief marketing officer for Lowell, Massachusetts-based Princeton Properties. Greenough calls multitasking the nature of the beast in high-touch leasing centers that involve hundreds of people and hundreds of things all going on at the same time.